{"id":971,"date":"2026-02-02T14:22:21","date_gmt":"2026-02-02T13:22:21","guid":{"rendered":"https:\/\/gradjanske.vuksha.com\/pracka-2025-when-communication-becomes-an-act-of-civic-courage\/"},"modified":"2026-05-19T17:25:31","modified_gmt":"2026-05-19T15:25:31","slug":"pracka-2025-when-communication-becomes-an-act-of-civic-courage","status":"publish","type":"post","link":"https:\/\/gradjanske.vuksha.com\/en\/pracka-2025-when-communication-becomes-an-act-of-civic-courage\/","title":{"rendered":"PRa\u0107ka 2025: When communication becomes an act of civic courage"},"content":{"rendered":"\n
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At a time when public space in Serbia is increasingly narrowing, communication is no longer just a skill – it is becoming an act of civic courage. <\/strong>It is precisely from this belief that PRa\u0107ka 2025 was held, a two-day conference dedicated to trends in communications in the civil sector, which is traditionally held every year, this year’s – the seventh in a row. The conference opened up key issues of voice, trust and responsibility, but also awarded PRa\u0107ka awards<\/strong> for Creative Communication to organizations and initiatives that in the previous year showed how communication can be a tool for real social change – the SHARE Foundation<\/strong> and the Feminist Digital Hub “Ujedan\u010dene”<\/strong>. <\/p>\n\n

Through panels, workshops and masterclass sessions, PRa\u0107ka 2025 raised issues of voice, trust, responsibility and visibility in a society where the fight for the public interest is increasingly being fought under pressure. The conference was moderated by journalist \u017deljko Veljkovi\u0107, and the opening speech was given by the ACT project team leader Gorana Radovanovi\u0107<\/strong> (Helvetas Serbia). She stated on that occasion that by working with organizations, we have learned how important communication is and that it allows us to build trust, engage and motivate citizens, “that in an era when we have artificial intelligence and countless communication channels, our role has never been more important”. “Just like in the story of David and Goliath, which was the inspiration for PRa\u0107ka, we believe that if we have the right weapons and know how to hit the target, we can defeat even the biggest Goliath”, said Radovanovi\u0107 and wished the participants that during the conference they would receive “the right slingshots”, communication ideas and tools from communication experts and that they would return to their organizations inspired and ready to use what they had learned. Dragoslava Barzut<\/strong> from Civic Initiatives also addressed the attendees, wishing them successful and productive work because “transparent communication is very important in the work of the civil sector at the present time.” <\/p>\n\n

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Day 1.<\/p>\n\n

The first day of the conference opened with a keynote speech by Pavle Peki\u0107, theater and film actor and president of the Association of Dramatic Artists of Serbia, who spoke about how to find and preserve a voice today in a society full of challenges, but also about the responsibility of those who have that voice.<\/p>\n\n

The panel “Creativity and Reality”<\/strong>, moderated by Minja Bogavac, discussed how creativity is becoming the language of social change, but also the limits of that language in public space. Teodora Peri\u0107 (Urbana guerilla), Ilir Ga\u0161i (creative producer), Nemanja Marinovi\u0107 (Zoomer) and Ana Mirkailo (Ujedan\u010dene) spoke about art and artivism as tools of resistance, but also about the risks, misinterpretations and challenges that such practices face. <\/p>\n\n

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Through the workshop “Transmedia Communication – How to Build Trust<\/strong>“, Andreja Kor\u0161i\u010d addressed the question of how messages can grow into experiences that connect communities, using the resources that organizations already have. In parallel, Sofija Niki\u0107 presented at the workshop “Google Ads Grant for Nonprofits<\/strong>” how digital tools can contribute to greater visibility and gathering support, even for small organizations with limited capacities. <\/p>\n<\/div><\/div>\n\n

The day ended with the presentation of the PETLJA<\/strong> platform (www.petlja.online<\/a>), a new digital network designed to connect organizations, initiatives and experts in the field of civil society. The platform was presented by Ema \u0160tefanac<\/strong> from Civic Initiatives, highlighting its potential as a space for knowledge exchange, cooperation and visibility of actors acting in the public interest. With this presentation, PRa\u0107ka further opened the space for discussion on digital infrastructure solutions that meet the needs of modern civil society. <\/p>\n\n

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Day 2.<\/p>\n\n

The second day of PRa\u0107ka was dedicated to data-driven communication, strategic action, and protecting freedom of expression in an increasingly demanding environment.<\/p>\n\n

The masterclass “Data-Driven Communication”<\/strong>, led by Milo\u0161 Jankovi\u0107<\/strong> from Catalyst Balkans, focused on how data can become arguments, not mere statistics, and how it is used to strengthen credibility, trust and influence in the public space.<\/p>\n\n

As part of the workshop “Freedom of Expression Under Pressure: How to Recognize and Avoid SLAPP”<\/strong>, Uro\u0161 Jovanovi\u0107<\/strong> spoke about the risks faced by activists and organizations dealing with topics of public interest, such as corruption and abuse. Through practical examples and basic legal guidelines, participants learned how to recognize the elements of potential SLAPP lawsuits, how to formulate public statements and announcements that remain within the framework of freedom of expression protection, and how to avoid the most common legal pitfalls. <\/p>\n\n

The workshop “Indecent Offer: Negotiation and Lobbying Skills”<\/strong>, led by Nenad Stojanovi\u0107<\/strong>, was dedicated to communication in negotiations with various stakeholders \u2014 from partners and donors, to the media and the community. Through a dynamic blend of theory and practice, participants worked on recognizing the right moment for negotiations, understanding the interlocutor and clearly presenting ideas and projects, with a special focus on lobbying skills and strategic presentation. <\/p>\n\n

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PRa\u0107ka Award for Creative Communication 2025<\/p>\n\n

The second award went to the SHARE Foundation<\/strong>, for the zvuk.labs.rs<\/strong> project, for its exceptionally fast, responsible and transparent collection and processing of data on the use, as reasonably suspected, of acoustic weapons to break up demonstrations at a peaceful protest on March 15 in Belgrade. Through thousands of collected testimonies, precise analysis and clear visualization of data, the SHARE Foundation enabled citizens to have a voice, and the public and media to have reliable information and tools for understanding and accountability. <\/p>\n\n

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PRa\u0107ka has once again shown that communication in civil society is not a matter of form, but a matter of responsibility and reflection.<\/strong> Through the exchange of experiences, concrete tools, and recognition of good practice examples, the conference confirmed its role as a space where knowledge is shared, alliances are built, and the public interest is defended even when it is most difficult.<\/p>\n\n

In a time of pressure, uncertainty, and attempts at silencing, the message of this year’s PRa\u0107ka was clear: when space is narrowing, togetherness must speak louder and smarter.<\/p>\n\n

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This year’s PRa\u0107ka was implemented with the support of the Swiss Government’s project “Together for an Active Civil Society – ACT”, implemented by Helvetas Swiss Intercooperation and Civic Initiatives. The opinions expressed at the conference do not necessarily represent the opinions of the Swiss Government, Helvetas or Civic Initiatives. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

At a time when public space in Serbia is increasingly narrowing, communication is no longer just a skill – it is becoming an act of civic courage. It is precisely from this belief that PRa\u0107ka 2025 was held, a two-day conference dedicated to trends in communications in the civil sector, which is traditionally held every […]<\/p>\n","protected":false},"author":3,"featured_media":1093,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,30],"tags":[],"class_list":["post-971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capacity-building","category-news"],"acf":[],"yoast_head":"\nPRa\u0107ka 2025: When communication becomes an act of civic courage - Gra\u00f0anske Inicijative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gradjanske.vuksha.com\/en\/pracka-2025-when-communication-becomes-an-act-of-civic-courage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRa\u0107ka 2025: When communication becomes an act of civic courage - Gra\u00f0anske Inicijative\" \/>\n<meta property=\"og:description\" content=\"At a time when public space in Serbia is increasingly narrowing, communication is no longer just a skill – it is becoming an act of civic courage. 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